Tag Archives: business planning

A Rose By Any Other Name

Starting a new business can be fraught with nightmare-inducing problems. Suz and I both have Lunch Box-related dreams that evoke middle-of-the-night whimpers. But frankly, things have been chugging along really well since I last wrote. In fact, we were invited … Continue reading

Posted in Frustrations, Getting Started | Tagged , , , , , , , | 14 Comments

Why?

Writing this next post reminds me a of a story a professor friend told me: There was once this professor of philosophy who was giving his final exam. What kind of philosophy he taught isn’t important. All you really need … Continue reading

Posted in Getting Started, Work-Life Balance, working moms | Tagged , , , , , , , , , , | Leave a comment

Crazy?

I know, first there was the cliff hanger. Then there was the news report. Next thing you know, you’re going to wake up, there’ll be a pool of drool on your pillow and this whole food truck thing will turn … Continue reading

Posted in Getting Started | Tagged , , , , | 4 Comments

This just in:

We interrupt this story to bring you this news report: The Lunch Box menu is coming together: Cuban pulled pork, Guinness coffee braised short-ribs, tuna with preserved lemons, to name a few. Oh, yes, there will be a succulent vegetarian … Continue reading

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3 is a Magic Number

The first I heard of the whole food truck idea was on a glorious (and intoxicated) evening at Mar Vista cottages. We (names withheld to protect the innocent) were sitting around, guzzling sipping wine, while the kids ran wild. In … Continue reading

Posted in Getting Started | Tagged , , , , , , | 4 Comments